TikTok Advantages That Can Help Boost Your Business
Approximately 87.1% of marketers are using Facebook in 2020 alone, making it the most popular choice of social media. Instagram comes in second place with 75.3%, while Twitter is third with a consistent 66.5%.
These three seem to be the hottest platforms for marketing right now, with YouTube, Snapchat, and Pinterest following closely behind.
However, that’s not all there is to social media marketing. TikTok is also entering the scene with promising potential. Businesses have yet to saturate this platform, providing you a good opportunity to be free of competitors.
The best part is that’s only one of the many TikTok advantages for businesses.
TikTok Advantages Lie in Their Ads
Aside from the hashtag challenges and videos you can publish on the app, you can also pay to get a prime spot in TikTok. This allows you to increase your reach to users who might not be following you yet.
Ads are kind of new on TikTok, which is part of the reason why we haven’t seen many advertisers around. Still, the options are enough to get you started. They’re customizable, as you can target who you want and how you want.
The Audience is Ready to Engage
Everyone who logs into TikTok is ready to have fun. They’re ready to watch some entertaining videos and attempts at challenges, look for a challenge to try for themselves, or create a fun video for followers.
They’re much more willing to interact with your brand, because the platform provides many opportunities to do so. They can try your challenge if it looks interesting enough, or “collaborate” with you by making a duet. Using your hashtags is also enough traction for your marketing strategy to take off.
In TikTok, there’s a strong likelihood to trend as well. Because users are logging in many times a day, they have a higher chance to see and interact with your videos. Even if you’re new to the platform and you have only a few followers, there’s a possibility to go viral if you do it right.
Paid TikTok marketing
If you like organic marketing on TikTok, you may want to consider investing in ads on the app, too. You can do this through the TikTok Ads Manager platform.
In Ads Manager, you can create your ads and view vital campaign metrics to make sure you’re hitting your business goals.
TikTok offers businesses several ad formats, including:
TopView ads, which appear when someone first opens the TikTok app
In-Feed ads, which show up on a user’s “For You” page
Branded Hashtag Challenge, which encourages users to share videos using a branded hashtag
Branded Effects, which allows TikTokers to use your branded stickers, filters, and other effects in their videos
You can pay for TikTok ads how you would on another social media platform—with a bidding system. You can use four different types of bidding on TikTok:
Cost per thousand impressions (CPM): You pay to get your ad in front of 1000 people.
Optimized cost per thousand impressions (oCPM): You pay to get your ad in front of 1000 people who are likely to take an action.
Cost per thousand views (CPV): You pay to get 1000 people to watch your video for two seconds, six seconds, or its entire length.
Cost per click (CPC): You pay for every click on your ads.
Once you’re logged into TikTok Ads Manager, you can choose a goal for your ad, set your audience targeting, finalize your budget, and design your ad. You can either use your own video assets or create something new when preparing to launch your ads.
How do you get the best return on investment (ROI) from your TikTok marketing strategy? We have four tips.
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